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Alek Parker joins the Komunity surf team

mobwhip — Sat, 31 May 2008 15:46:19 +0000

PRESS RELEASE
Huntington Beach – May 29th, 2008

Komunity Project welcomes Floridian talent Alek Parker to the surf team.

Quality, style and diversity continues as Komunity Project adds the many talents and exposure of Floridian surfer Alek Parker. Alek will be sharing his vast menu of surf antics, hero good looks, and XXX-large personality to the Komunity team. Design of Alek’s custom signature series traction pads are already in development for 2009 and we’re all looking forward to Alek’s fresh input for the Komunity Project technical surf accessories division. We’re stoked to have Alek on the team.

Komunity Project officially launched their news blog at http://blog.komunityproject.com and has updated their 2008 product website at http://komunityproject.com

About Komunity Project.

Komunity Project is a select group of world-class competitive and free-ride athletes joined together to inspire the evolution of their sport. Komunity Project, is owned by world champion surfer Kelly Slater and includes team member and surf aerialists Dane Reynolds as well as a band of rock stars including Jeremy Flores, Luke Davis, Magnum Martinez, Patrick Gudauskas, Tanner Gudauskas, Dane Gudauskas, Alek Parker, Roy Powers and Kiron Jabour. Komunity makes and designs custom traction pads, world-class travel board bags (surfboard coffins and daybags), leashes, backpacks, board straps, SUP and other board sports related technical accessories. Komunity Project is based in Huntington Beach, California and growing fast. “The Next Generation, Now in Progress”.

For more information, visit http://www.komunityproject.com

PHOTO: ©Wilson/A-Frame

Orange County advertising agency launches new book

mobwhip — Sun, 18 May 2008 05:18:38 +0000

BXC’s Latest Portfolio

From print to web, logos to packaging, there’s a little something to inspire any creative marketing guru. The BXC team are at their best developing brand personalities including corporate logo design, look & feel, marketing & branding strategy, advertising campaigns and retail & tradeshow environments. “We tell your brand’s story with passion, creativity and truth. And we deliver unique solutions respected by your core audience without alienating the masses.” Want a hard copy? Give us a call and we’ll send you the real deal printed version.

Call 949-677-7324 Or visit us on the web at: nicelogo.com

Komunity “How To” series With Dane G.

mobwhip — Sat, 10 May 2008 15:24:49 +0000

Part 2 of a series of How to videos with Komunity Project team riders putting in a little community service. Video produced and edited by Mobwhip – 949-677-7324.

Roy Powers Joins Komunity Project Surf Team

mobwhip — Tue, 06 May 2008 21:08:28 +0000

Photo: Hodgson/A-frame Story from 5ones.com

I’m not sure if anyone has noticed….But Komunity Project is quietly putting together one of the most deeply talented teams in all of surfing. They just added another ASP Top 45 surfer, Kauai’s Roy Powers, to their list of rock-star surfers and this only bodes well for the continuing growth and exposure of Komunity Project. Adding Powers to a line-up that already includes two of the best young surfers in the world in Jeremy Flores and Dane Reynolds ensures KP with plenty of arsenal for years to come.

If there were ever any doubt that Kelly Slater’s brilliance, innovation, and fluidity in the water would transfer over to his business sense, he is quickly putting that to rest. I’ve watched this company closely over the past several months and have come away impressed with everything Komunity Project is about. Their product designs on their traction pads, leashes, and surf bags are distinct and easily recognizable. This was has been especially evident while watching Kelly on the way to wins in the first two events of the 2008 WCT. Dane, Jeremy, Roy, the Gudauskas brothers, and many more of surfings young stars will continue to put Komunity all over the map and surf-shops everywhere will be flooded with grommets wanting to use the same equipment they see their idols ride.

- Shaun Johnson 5ones.com

Mobwhip’s Youtube Channel launched

mobwhip — Tue, 06 May 2008 04:18:18 +0000

We all need a home, so why not crash at a friends house? Thanks to Youtube millions, and us, will be panhandling bandwidth for all the video’s we can shove down our necks. Here’s our official video page… http://www.youtube.com/user/mobwhip77

Mobwhip & Komunity launch first video

mobwhip — Tue, 15 Apr 2008 21:13:35 +0000

This is the first official Komunity YouTube and blog launch video and is part of an upcoming series of team rider how-to videos. The first video “How to stick it” stars San Clemente’s surf pro Patrick Gudauskas. Have a look and fell free to share!

Komunity Project Blog Live

mobwhip — Thu, 13 Mar 2008 01:52:15 +0000

BXC helped design and build the Komunity Project blog that launched this week. “We’ve been wanting to get to this for a year but it takes time to get folks to trust new technology and new media.” Said Creative Director Drew Dougherty, ” We used the graphics from the web catalog and created a custom WordPress template and hacked away. It brings the whole team, riders and product development, closer to the customer and sure is a hell of a lot easier to get the news out faster.” Check it out at blog.komunityproject.com

Night Light and Trade As One

mobwhip — Sat, 08 Mar 2008 01:21:39 +0000

This is a new friends project Trade As One. Watch this and get inspired!

Logo Designer Drew Dougherty on Marketplace with Jennifer Collins

mobwhip — Thu, 06 Mar 2008 03:52:02 +0000

Wednesday, March 5, 2008 Xerox shows off new logo

From http://marketplace.publicradio.org/display/web/2008/03/05/meaw_pm_adv_logos/

Xerox has unveiled its new brand logo on racing superbikes as part of a multimillion-dollar rebranding campaign. But how much can a new logo really convey? Jennifer Collins reports.

Listen to this Story

Troy Bayliss of the Ducati Xerox Team prepares for round two of the Superbike World Championship at the Phillip Island Circuit on Phillip Island, Australia. (Robert Cianflone/Getty Images)

TEXT OF STORY

TESS VIGELAND: It’s only been a couple of years since Ask.com unceremoniously dumped Jeeves the butler from its branding. Now the search engine says it will cater to women’s questions about recipes, entertainment and health, instead of trying to compete with Google. Re-branding certainly isn’t new as a corporate growth strategy. Xerox is working to change its image. The company has a new symbol that’s getting the once-over at a trade show in Boston this week.

Jennifer Collins reports.

JENNIFER COLLINS: The branding world is no place for a slacker. Take Xerox’s new logo. It has to catch your eye when you’re running off copies, when you’re clicking around cyberspace and when you’re watching it fly by. That’s a Ducati 1098R. Xerox sponsors a team of the racing superbikes. Soon, they will all bear a bright red spherical logo alongside the Xerox name. The emblem may be tough to read as it whizzes past at 150 miles an hour, but Xerox is hoping it will deliver a new message about the company.

RICHARD WERGEN: The redesign of Xerox is about asking customers and consumers to take a mental pause.

That’s Richard Wergen, the company’s vice president of branding.

WERGEN: There has been a perception gap in the marketplace, and an assumption that people know what Xerox is about.

And Xerox is still in the copier business, but it also sells software, consulting services, systems to manage data. It’s got operations all over the world and even on the International Space Station, and that bad balance sheet it was carrying? That’s changed, too. Profits were up 79 percent last quarter. Wergen says the new logo is part of a multi-million dollar re-branding campaign.

WERGEN: It’s the biggest change that we’ve made to the Xerox identity for 40 years, and the biggest change to our overall brand identity, probably in our company history.

He says the new trademark, this red globe with a signature white X, is a symbol of the future, a symbol of connection, a symbol of innovation.

ROB FRANKEL: It looks like a baseball that got drunk.

That’s Rob Frankel, a branding expert based in Los Angeles. He says companies have been spending billions to rework old logos so that they can multitask for the Web, in video, on cell phones. For instance, AT&T sought a new emblem when it acquired Cingular. UPS has faced heavy competition from FedEx and recently went brown with it’s new insignia and KFC is trying to build customer backing by giving a facelift to “The Colonel,” but Frankel says it’s not enough that people know you.

FRANKEL: They need to know why they should care. That’s what you tell your designer. Give me a visual representation that will start or try to communicate why our brand is the only solution.

Artist Drew Dougherty has heard that before. He specializes in designing logos for outdoorsy companies like surf outfitters. He’s been through several re-branding campaigns. Sometimes he goes through hundreds of sketches.

DREW DOUGHERTY: This is not my best work, by the way.

His work has to be distinctive, especially when a company looks for a new logo. The design has to create a link between the old and the new that doesn’t alienate the customer.

DOUGHERTY: You’ve got to make the right choices that are respected by the core customer and of course desired by the masses.

And once that new image is out there, Dougherty has just one more wish for these hardworking logos — that they rise above the surf.

DOUGHERTY: You’ve got shots on the covers of magazines where a guy’s hauling butt coming down that wave and believe me, every sponsor is praying that they can see that logo.

Whether it’s on a surfboard or on a Ducati motorcycle.

I’m Jennifer Collins for Marketplace.

Shop Eat Surf News

mobwhip — Wed, 05 Mar 2008 07:09:08 +0000